INFORMATION DESIGN // PROJECT 1: INSTRUCTABLE POSTER

 28/10/2022–02/12/2022 / Week 9–Week 14


Hasnol Rafiq Bin Hasnol Raduan / 0356767
Information Design / Bachelor of Design (Hons) in Creative Media / Taylor's Design School




INSTRUCTIONS




PROJECT 1: INSTRUCTABLE POSTER

Our assignment was to develop a video infographic and an instructional poster that demonstrate how to prepare a certain Pasta Grannies recipe. I proceeded with exploring the Pasta Grannies channel for a dish that intrigued me.

I chose this Pizza recipe because I thought it was simple but detailed enough to create a good infographic.


Due to the fact that the infographic requires a significant amount of information to be compressed into concise language, I attempted to streamline the recipe as much as possible while maintaining its authenticity.

There are several steps involved in creating a layout for an infographic. To begin, I needed to identify the key information and data that would be included in the infographic, such as the ingredients and cooking process. Then I can start sketching out a layout options, experimenting with different text, image, and icon arrangements. To make the infographic visually appealing and easy to understand, keep the target audience in mind and use appropriate fonts, colors, and graphics. Once a layout has been selected, I can refine the design to ensure that the information is presented in a logical and engaging manner.



Following the creation of a sketch, I began working on the individual assets that would comprise the infographic in Adobe Illustrator. I decided to make them 3D because it can improve the overall visual appeal of an infographic and provide a more engaging experience for the viewer. 3D elements can help highlight important information and draw attention to specific sections of the graphic by adding depth and dimension to the design. Furthermore, 3D elements can make the infographic feel more realistic and interactive, creating a sense of immersion and allowing the viewer to explore the information in a more dynamic manner. Overall, incorporating 3D elements into an infographic can help elevate the design and create a stronger visual message.


In Illustrator, I began work on the final poster. After receiving feedback, I began by changing some of the text and image positioning. When I changed the text, I had to make a number of changes, such as clarifying language, making the text more concise, and making it more visually appealing. Adjusting the image placement required me to reposition them on the page in order to make the infographic more appealing.



After it was completed, I began working on the motion graphic in After Effects. I started by simply moving the position property of my elements across the screen to create the illusion of motion. Similarly, changing the scale property causes an array of elements to appear on the screen, adding another level of visual interest. I wanted to choose something appropriate for the background music, so I chose That's Amore by Dean Martin because it is an Italian song about cooking pizza for their love, which reminds me of Giacanda and Bartolo. 




Feedback

The layout of the poster received positive feedback, with viewers expressing appreciation for the sketches but noting that it may take time to read because viewers tend to read infographics in a blocky layout with no flow. It is also suggested that the Pizza be drawn from the side to make it less boring. It was suggested that the instructions be made more visible and easier to read, with a focus on critical information such as ingredient measurements and types. To draw attention to these details, he suggested using bold or resized text.




Reflection

The process of creating an infographic entails careful planning and research, which can aid in the development of visual communication and design thinking skills. It has aided in the development of design skills by encouraging creativity and innovation. Color, typography, and layout are just a few of the design elements to think about. Experimenting with different elements and combining them in novel ways can aid in the development of creative problem-solving abilities. I've also worked on improving my visual communication skills. Infographics are a powerful tool for communicating complex information in a visually appealing and easy-to-understand format. It is possible to develop skills in presenting information in a clear and concise manner, using visual aids to enhance understanding, by creating an infographic on a pizza recipe.

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